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Mr. Aswin Techajareonvikul
Chief Executive Officer and President

Dears Shareholders,

Over the past 135 years, since its establishment in 1882, Berli Jucker Public Co. Ltd, has conducted its business and managed it’s vertically integrated supply chain covering upstream, midstream, and downstream businesses with strong commitment to free trade, good governance, and keeping all of its stakeholder’s interests at heart, whilst providing quality products and services to enhance people’s daily lives. Over the same time BJC has sustainably grown into one of the leading companies in Thailand and ASEAN, and we aim to further strengthen our position as one of the leading businesses in the region by establishing an efficient regional distribution network for goods and services, connecting our all supply chains.

I attribute our success during 2017 to the strong teamwork of all of our BJC family members, from shareholders to top management and to employees, making possible for a rapid growth during the year. To our delight, this enabled BJC to pass the criteria to become an SET50 index constituent, as well as to maintain its position in MSCI index, an index used by many institutional investors as a benchmark to measure their returns. BJC’s market value also reached its all-time high as we closed the year with market capitalization of 264,000 million baht ( as of 29 Dec 2017), placing us among the Top 20 of the largest companies listed at the Stock Exchange of Thailand.


The year 2017 was a year of growth in various areas for BJC. We continued our progress of growing our ASEAN operations with the acquisition of Vina Joint Stock Co., Ltd., one of the leading tissue paper manufacturers in Vietnam, catapulting BJC into a leading tissue paper manufacturing position in Indochina. In Thailand we expanded our glass packaging manufacturing capacity by opening a fourth glass furnace at the Thai Malaya Glass Factory in Saraburi province. We also continued construction of fifth furnace which will further increase our production capacity, making us Thailand’s largest glass packaging manufacturer in terms of capacity when it is completed in 2018.

In our modern retail supply chain segment we continued making improvements in many aspects to improve customer satisfaction and grow our business, such as the record number of Mini Big C openings with 186 new stores added to our Mini Big C store network, increasing it to 642 Mini Big C stores at the end of the year. Or the unveiling of the new 3K low-cost concept hypermarket stores, which although being the smallest of our hypermarkets, still offers a full range of products and full town center tenant mix, including junior anchor tenants such as movie theaters, satisfying the shopping behavior and lifestyle of our customers. In line with our vision of being the Thai retailer with customers at heart, we relaunched our Big Card customer loyalty program with completely redesigned reward mechanism rewarding our loyal customers for every baht they spend. The new Big Card received very encouraging response from our customers and we added 2 million new customers to our database and the total number of Big Card holders reached 12 million members at the end of 2017.. These initiatives highlight our effort to develop Big C into a leading retailer being able to adapt and respond to any changes in its operating environment. As a brand, Big C is highly valued in retail business, with its brand value estimated at 120,000 million baht by the Faculty of Commerce and Accountancy of Chulalongkorn University in collaboration with the Stock Exchange of Thailand.

Today, BJC is a big, sturdy and strong tree, ready to provide shade to help and support Thai society. Over the past 135 years we have learnt and harnessed our business experience and have become a deep-rooted tree with strong supportive branches, nourished by invaluable culture and values that are also a main tenet in our operation and consistently reward all our stakeholders. I, as the Chief Executive Officer and President would like to express gratitude toward our shareholders, partners, business allies, and all customers and staff members who have given us their trust and continued to support the BJC group. We are ready for a steady advance into our 136th year to guide the BJC group into the global market, aiming to provide a worthy return to everyone to the fullest extent of our capabilities on the basis of transparent operations and bringing benefit to the country.