Mr. Aswin Techajareonvikul
Chief Executive Officer and President
Berli Jucker Public Company Limited engages in the business of producing goods and providing services with a strong confidence in the principles of free trade and good business governance practices. We operate responsibly to the society and all stakeholders, and comprehensively in the ASEAN region, with our operations covering the production, marketing, distribution, retail, and wholesale management, to provide quality products and services to our customers’ daily lives.
In 2020, COVID-19 pandemic in Thailand and throughout the entire world had disrupted the economy and the daily lifestyle of people, BJC Group had adjusted its operations and investment strategies correspondingly to tackle and navigate the situation, zoning in on generating growth, both by offering new products and services in line with the current ‘new normal’, as well as strengthening the existing business groups within the region.
Despite the impacts on glass and can packaging business brought by the COVID-19 pandemic control measures, such as periodic banning of alcohol sales and shutdown of restaurants, the number of orders from our major accounts did not significantly drop mainly because we are a trusted key manufacturer in the ASEAN region. Our business of consumer goods made launches of cleaning and hygienic products such as alcohol gel and hand sanitizers in response to the increasing demands for goods in this category. We also expanded our sales channels to include online alternatives. As for our technical and medical supplies business, the Group could provide more products and services for the prevention and treatment to people affected by the pandemic. In modern retail business, we introduced new sales channels such as Call for Shop, Line for Shop, and Drive-Thru services to help facilitate customers. In addition, we also developed and enhanced our online store system and partnered with other online platforms to better deliver our products and services at a grander scale.
It is our ongoing commitment to seek for new opportunities, to research and develop new products, to establish a comprehensive sales channel, and to explore and to innovate new inventions, as well as to build on our existing and affiliated businesses in which we have been excelling and have had solid investment foundations, both domestically and internationally. On the administrative front, we are committed to control the production and related costs, to streamline the workflow and to realign ourselves in the digital era. And, to grow steadily and sustainably, we are committed to operate responsibly to the society, the community, and the environment. With these commitments, we were awarded the “Industry Mover” as a sustainable organization and listed on 2021 Sustainability Yearbook following the 2020 performance review by Dow Jones Sustainability Indices (DJSI). We also joined other listed companies on the “Thailand Sustainability Investment” (THSI) list as the result of sustainability reviewed by the Stock Exchange of Thailand.
BJC is like a big tree, with its strong roots deeply planted in the soil, thriving, branching out and providing shade to everyone and every sector in Thailand. BJC operates with the principle of good governance, driving the organization with good corporate values and culture, with responsibility to the community, to the environment, and with consistent good returns to all interested parties. In my capacity as the Chief Executive Officer and the President of Berli Jucker Public Company Limited, I would like to express my heartfelt appreciation to all shareholders, business associates, investors, business partners, customers, and every staff member for the trust you have in us and for consistently providing your support to the operations of BJC Group. As we firmly move forward into our 139th year standing as your trusted business partner, we will together build a better and sustainable society.