Page 13 - BJC Company Profile 2024

BJC Vision, Mission & Strategic Direction

2022 - 2026

Vision

Your Trusted Partner for a Sustainable Better Living

Our Mission
• To serve customers’ personal needs based on a customer-centric and data-driven culture
• To deliver quality goods and services through innovative solutions
• To strive for sustainable prosperity for all stakeholders

Packaging
Modern Retail Wholesales Consumer Healthcare Chemical
and Technical
• Expand new stores • Establish MM stores • Build a strong • Improve distribution • Draw from • Draw from
in all formats to with products at distribution network channels of medical customers’ behavior customers’ behavior
cover all provinces affordable prices to to cover the entire supplies to be more data and production data and production
across ASEAN help entrepreneurs ASEAN accessible in rural data for chemical data for new
in their businesses areas by Siri Pharma
• Develop products • Expand new product partnership product and service
and Pure
and renovate stores • Expand the trading distribution • Invest or partner development
to meet rural network through channels and • Develop platform
with chemical • Expand new
community needs Don Jai projects to invest in important among hospitals,
manufacturers for business areas such
with direct purchase access and increase infrastructure medical staffs and
healthy food as flexible paper
of local products the customer base • Differentiate from patients to obtain products packaging
in rural areas, accurate and
• Apply technology to competitors by
expand O2O understanding their combining retail personalized • Develop healthy • Seek investment
needs and providing diagnostics and to food formulas for opportunities in
(online to offline) and wholesale
platforms them the right businesses to provide prompt both ‘ready-to-eat’ new power energy
products services and ‘ready-to-cook’ businesses and
better address
• Look for agricultural customers’ needs • Collaborate with meals to be served modern production
and local products and satisfaction hospitals and by the central equipment
to be sold worldwide through a wider technology kitchen and for
range of products specialist to offer home delivery
telemedicine and orders
preventive medicine
• Collaborate among BJC, Big C, MM, and business partners to improve the quality of consumer goods, house brand
products, and imported product sourcing to meet customers’ requirement
• Seek investment opportunities or partnerships with manufacturers and leading distributors in ASEAN to strengthen BJC’s
product portfolio with better margin
• Aim for BJC to become Thailand’s largest FMCG company under the BJC and Big C’s own brands in 2026
• Invest in startups to seek new business opportunities to support production and marketing, create research and
development platforms for value-added products, and collaborate with both domestic and international university
networks under the BJC Big C Foundation
• Apply technology to improve supply chain management in order to obtain more precise merchandise planning with
timely product delivery, cost efficiency, and to maximize customers’ satisfaction
• Invest in advanced technology such as automated warehouse systems and conveyor systems to minimize human errors
and reduce distribution cost

Operational Excellence & Financial Discipline

Smart Ecosystem

High Performance Culture

Berli Jucker Public Company Limited 13