For over 142 years, Berli Jucker Public Company Limited (BJC) has evolved from a basic goods manufacturer into a leading enterprise with business operations spanning the entire supply chain-from upstream production to downstream distribution, providing a fully integrated retail platform that directly serves consumers.

Mr. Charoen Sirivadhanabhakdi
Chairman of the Board of Directors

Dear Shareholders,

The year 2024 further reinforced BJC's resilience as we navigated economic slowdowns, rapid technological shifts, and evolving consumer behaviors. Nevertheless, BJC has remained steadfast in its commitment to sustainable development while strategically adapting across all organizational levels to meet the ever-changing demands of today's dynamic business environment.

Over the past year, BJC has focused on strengthening the competitive capabilities of all business units, with key priorities including: launching new products tailored to consumer needs, optimizing cost efficiency while enhancing the value of our products and services, and leveraging technology to improve operational efficiency. Additionally, we have actively pursued business expansion opportunities across the ASEAN region. In terms of financial performance, BJC achieved total revenue exceeding THB 171 billion and maintained a satisfactory level of net profit from ongoing operations, despite economic pressures and intensifying market competition. The company has successfully maintained the stability of its core business, while continuing to pursue growth in high-potential segments.

I take great pride in witnessing BJC's continued growth and strong performance across all business segments. Our adaptability, long-term strategic focus, and conducting business with a commitment to responsibility towards all stakeholders have allowed us to thrive. The Modern Retail Supply Chain, particularly Big C Supercenter, remains a key revenue driver for the company. In 2024, we continued expanding our footprint with new locations, including Big C big format stores, small format stores, open-air markets and other modern retail businesses, reinforcing our extensive reach to consumers. Furthermore, we have propelled the development of "Don Jai" stores-an innovative retail platform aimed at modernizing traditional Thai mom-and-pop shops. Meanwhile, our Packaging Supply Chain has experienced steady growth, driven by rising demand for beverage packaging. In Healthcare and Technical Supply Chain, our distribution of advanced medical equipment-integrating modern technology into operational workflows-has further enhanced diagnostic and treatment capabilities.

In today's business landscape, sustainability has become a central pillar, not only reflecting corporate responsibility towards society and the environment but also serving as a key driver of long-term value creation. BJC embraces this responsibility through a strong foundation built on our guiding principles: 1) Better Living: Enhancing quality of life by providing products and services that meet consumer needs 2) Joint Success: Creating shared success with partners, suppliers, and employees through equitable collaboration 3) Caring for Community: Contributing to society through initiatives that generate lasting positive impact. These principles align with our commitment to ESG (Environmental, Social, and Governance) integration across all operations-from minimizing environmental impact to ensuring stakeholder welfare and upholding strong corporate governance. Our vision extends beyond financial success; we aspire to build a sustainable business ecosystem that grows harmoniously alongside society, the environment, and the communities we serve. We firmly believe that BJC is like a great tree rooted deeply to sustain long-term growth while providing shade and lasting value to all stakeholders.

On behalf of the Board of Directors, I would like to express my heartfelt gratitude to our shareholders, business partners, customers, executives, employees, and all stakeholders who have supported BJC's continued success. We are committed to advancing our business with unwavering determination, delivering excellence to consumers and stakeholders alike, and staying true to our vision: "Your Trusted Partner for a sustainable better living" With resilience and adaptability, we will continue to embrace change across all dimensions while delivering sustainable returns to shareholders in the long run.

Mr. Charoen Sirivadhanabhakdi
Chairman of the Board of Directors